BMW and Audi, a billboard war

Was driving on SZR the other day. and there was a huge billboard for Audi, with a picture of Audi, and the usual slogan of “Progress through Technology’. Right after that billboard, there was another one, but this time for BMW, and it stated ‘Joy leads, others progress’. very clever from BMW.

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This got me to do some research on the war between the two companies and found interesting stuff. For example in LA, Audi started by placing the below billboard

Audi Chess billboard image

And then after while, it changed to the one below

Now, BMW had to respond, and it did this:

BMW Checkmate image

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